HDTV Market to Exceed $25 Billion This Year

By John P. Mello Jr.

“You don’t want to build too much into the TV,” said Stephen Baker, an analyst with the NPD Group. “Consumers tend not to want too much built into their televisions, and the technology for a television doesn’t move quite as fast as the technology for the external devices that are going to help you manage all your entertainment.”

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The global market for high-definition televisions (HDTV) and their ancillary products — personal video recorders, DVD players, game consoles and set-top boxes — will eclipse US$25 billion this year, according to a report released Wednesday by ABI Research , of Oyster Bay, N.Y.

As the HDTV market grows, commoditization will threaten margins and attract new players into the fray, noted Vamsi Sistla, the author of the report titled “The Future of the High Definition Television Market.”